Great design isn't just about aesthetics
It's about solving problems, removing friction, and creating delightful experiences. We combine user research, psychology, and visual design to create products that users can't stop using.
Why UI/UX Design Matters
Design directly impacts your bottom line. Poor UX drives users away, while great UX increases engagement, conversions, and loyalty.
The Business Impact:
- ✔ 88% won't return after bad experience
- ✔ Every $1 in UX returns $100 (ROI of 9,900%)
- ✔ Good UX can increase conversions by 400%
- ✔ Design-led companies outperform S&P 500 by 228%
Our Services
1. User Research & Strategy - User interviews, surveys, personas, customer journey mapping, competitive analysis, analytics review
2. Information Architecture - Site structure, navigation systems, content categorization, user flows, sitemap creation
3. Wireframing - Low to high-fidelity layouts defining structure, functionality, and user flow paths
4. User Interface (UI) Design - Visual design, color palette, typography, iconography, component design, responsive layouts, platform-specific design (iOS/Android)
5. User Experience (UX) Design - Usability optimization, interaction design, micro-interactions, content strategy, accessibility (WCAG 2.1), performance optimization
6. Prototyping - Interactive prototypes for user testing—low to high-fidelity with realistic interactions and animations
7. Design Systems & Component Libraries - Consistent design at scale—color tokens, typography, spacing, components, patterns, documentation
8. Usability Testing - Moderated/unmoderated testing, A/B testing, task completion analysis, issue prioritization
9. Mobile App Design - iOS (Apple HIG) and Android (Material Design 3) interface design with platform-specific patterns
10. Web App Design - Dashboard and SaaS interfaces with data visualization, tables, filters, responsive layouts
Our Process
Discovery & Research - Stakeholder interviews, user research, competitive analysis, personas, journey maps
Strategy & IA - Information architecture, sitemap, user flows, content strategy, feature prioritization
Wireframing - Low to high-fidelity wireframes, interactive prototype, stakeholder feedback
Visual Design - Mood boards, design system, high-fidelity mockups, responsive designs, micro-interactions
Prototyping - Interactive prototype with animations and transitions
Testing & Iteration - Usability testing, analysis, refinement, final approval
Developer Handoff - Design specifications, asset export, developer Q&A, implementation support
Design Principles
Usability: Easy to learn, efficient, few errors, pleasant
Consistency: Across all screens and interactions
Visual Hierarchy: Clear scanning patterns and information prioritization
Accessibility: WCAG 2.1 compliant, inclusive design for all users
Feedback: Confirmation, loading states, error handling
Tools We Use
Design: Figma, Adobe XD, Sketch, Photoshop, Illustrator
Prototyping: Figma, Principle, ProtoPie, Framer
User Research: UserTesting, Maze, Optimal Workshop, Typeform
Collaboration: Figma, Miro, FigJam, Notion
Frequently Asked Questions (FAQs)
Q: What's the difference between UI and UX?
A: UX is how it works (problem-solving, user experience). UI is how it looks (visual design, aesthetics). Both are essential.
Q: Do you do user research?
A: Yes! Research is crucial for great design. We offer varying levels depending on project scope.
Q: How many revisions do I get?
A: Typically 2-3 rounds per phase. Additional revisions available if needed.
Q: Can you match our brand guidelines?
A: Absolutely! We integrate your existing brand or create new guidelines if needed.
Q: Do you design and develop?
A: Yes! We offer both services with seamless handoff between teams.
Q: How long does design take?
A: Simple: 4-6 weeks. Medium: 6-10 weeks. Complex: 10-16+ weeks.
