Stop guessing what works.
Use data-driven insights and systematic testing to optimize every step of the customer journey, maximize conversions, and multiply your revenue without spending more on ads.
Why Analytics & CRO Matter
Most businesses lose 97% of visitors without conversion. Even a 1% improvement can double profits.
The Impact:
- ✔ Average conversion rate: 2-3%
- ✔ 1% improvement = 50-100% ROI increase
- ✔ A/B testing companies grow 30-40% faster
- ✔ Data-driven companies are 23x more likely to acquire customers
Our Services
1. Analytics Setup & Implementation - Google Analytics 4, Google Tag Manager, e-commerce tracking, conversion tracking, Meta Pixel, call tracking, CRM integration
2. Data Analysis & Insights - Traffic analysis, user behavior patterns, conversion analysis, funnel visualization, customer journey mapping, audience insights
3. Custom Dashboards & Reporting - Real-time dashboards, executive reports, marketing metrics, e-commerce analytics, SEO tracking, automated reporting
4. Conversion Rate Optimization (CRO) - CRO audits, quantitative & qualitative research, heatmap analysis, session recordings, user surveys, prioritized opportunities
5. A/B Testing & Experimentation - Homepage tests, landing pages, product pages, checkout optimization, form testing, systematic experimentation
6. Funnel Optimization - Identify drop-off points, reduce friction, improve messaging, enhance trust signals, simplify processes
7. Landing Page Optimization - Message match, value proposition, trust signals, CTA optimization, mobile responsiveness, speed optimization
8. UX Research - Heatmaps, session recordings, user surveys, usability testing, customer feedback analysis
9. Mobile Optimization - Page speed (<3 seconds), touch-friendly design, simplified navigation, thumb-friendly layout, mobile-first experience
10. Speed Optimization - Core Web Vitals, image compression, code minification, CDN implementation, render optimization
Our Process
Research & Audit - Analytics audit, funnel analysis, heatmaps, session recordings, user surveys, competitor analysis
Hypothesis Development - Test prioritization (PIE/ICE framework), problem identification, expected outcomes
Test Design & Launch - Variant creation, QA testing, traffic allocation, monitoring setup
Analysis & Iteration - Statistical significance check, winner implementation, continuous optimization
Key Metrics We Track
Conversion: Macro/micro conversion rate, add-to-cart rate, checkout completion
Engagement: Bounce rate, pages per session, scroll depth, CTR
Value: Average order value, revenue per visitor, customer lifetime value, ROI
Tools We Use
Analytics: Google Analytics 4, Adobe Analytics, Mixpanel
Testing: Google Optimize, Optimizely, VWO, Convert
Heatmaps: Hotjar, Crazy Egg, Microsoft Clarity, FullStory
Surveys: Typeform, SurveyMonkey, UserTesting
Frequently Asked Questions (FAQs)
Q: How long to see results?
A: Quick wins in 4-6 weeks. Significant impact after 3-6 months of continuous testing.
Q: What conversion rate should we expect?
A: Varies by industry (1-5%). We typically achieve 20-100%+ improvements within 6-12 months.
Q: How many tests should we run?
A: 2-4 per month minimum with decent traffic (50K+ monthly visitors). More traffic = more tests.
Q: What's a good testing win rate?
A: 30-50% of tests should win. Higher may indicate not testing boldly enough.
Q: Do we need high traffic for testing?
A: Ideally 1,000+ conversions per month. Lower traffic requires longer tests.
Q: How do you prioritize tests?
A: PIE/ICE frameworks considering potential impact, implementation ease, and confidence level.
